Jetlag Books' New Beijing Store: Soviet-Style Design & Bookish Charm (2026)

Jetlag Books' latest shop nods to Soviet-style supply store in Beijing: A Blend of Past and Present

The opening of Jetlag Books' Friendship Store in Beijing is a fascinating example of how architecture can pay homage to its historical context while creating a unique and contemporary space. This new bookshop, designed by Studio NOR, is a thoughtful nod to the site's past as a Soviet-style supply store, built in 1972.

A Balancing Act

What makes this design particularly intriguing is the delicate balance between preserving the past and embracing the present. Jetlag Books describes the approach as an "intermediate state" that "blends past stories into the present daily life." This is a subtle yet powerful statement, suggesting that the building is not a time capsule but a living, breathing entity that connects its historical roots to the modern world.

A Soviet-Style Facade

Studio NOR's design draws heavily on the Soviet-style facade and Bauhaus-informed volumes of the original Friendship Store. The rough plastered facades and large steel overhangs are a direct reference to the past, creating a sense of continuity with the neighbouring building. This preservation of historical elements is a testament to the studio's respect for the site's history.

A Contemporary Twist

However, the design also introduces contemporary elements that give the building a fresh and modern feel. The L-shaped plan, for instance, combines the existing 1970s service building with a new steel-structured addition from the 2010s. This fusion of old and new is a clever way to create a sense of continuity while also adding a touch of innovation.

A Central Bar Area

One of the most striking features of the bookshop is the central bar area, described by Jetlag Books as "the most visually dynamic space in the bookstore." The dark green and brown tiles, combined with the deep skylight above, create a dramatic and inviting atmosphere. The bar acts as a focal point, stitching together the book display area and the multi-functional space at the other end.

A Multi-Functional Space

The multi-functional area at the northern end of the bookshop is a versatile space that can be used for exhibitions, events, and pop-up activities. Moveable furniture allows for easy reconfiguration, making it a dynamic and adaptable space. The exposed steel and concrete roofs, paired with grey-toned concrete walls and terrazzo floors, echo the neighbouring Friendship Store, creating a sense of unity within the complex.

A Thoughtful Design

Overall, the Jetlag Books Friendship Store is a thoughtful and well-executed design that seamlessly blends the past and present. Studio NOR's attention to detail and respect for the site's history have resulted in a bookshop that is both visually appealing and functionally sound. The design's ability to connect the building's historical context to the modern world is a testament to the studio's skill and creativity.

A Must-Visit Destination

For book lovers and architecture enthusiasts alike, the Jetlag Books Friendship Store is a must-visit destination. The shop offers a unique shopping experience that combines the best of both worlds: a rich historical context and a contemporary, innovative design. It is a shining example of how architecture can be a powerful tool for preserving the past while creating a vibrant and dynamic future.

Jetlag Books' New Beijing Store: Soviet-Style Design & Bookish Charm (2026)

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